Social media strategy

Reach the right people with a clear plan.
A social media plan built around your audience, channels and business goals.

Video, social media strategy, websites and custom software for hospitality and travel brands.
Original films. Considered design. Working software.Lisbon, Portugal · A film by André Ginja
ExploreSelected collaborations
Services for hospitality & travel
Help guests find you, choose you and book. Give your team less manual work.

Reach the right people with a clear plan.
A social media plan built around your audience, channels and business goals.

Show guests why your place is worth choosing.
Video production, hotel and restaurant photography, and drone footage for your website and social channels.
A1/A3 & A2 qualified
Make it easier to find you and book direct.
Fast, clear websites with SEO foundations and a simple path to book or enquire.
Get software that fits how you work.
Custom apps, customer portals and internal tools built around your team’s daily tasks.
Spend less time on repetitive tasks.
Connect your tools. Route enquiries and cut repeated data entry. Use AI where it helps.
One studio for your brand, content and website. Start with a launch or keep improving each month.
Duval · Restaurant brand launch · Manteigas, Portugal
We brought Duval’s brand identity, photography, launch film and website together into one launch.
Results reported by Duval. The reservation increase followed the combined launch; the contribution of each element wasn’t measured separately.

Etihad Airways
Travel content for an airline connecting people and places.
Travel filmmaking
TAP Air Portugal
Destination films that share the places beyond the flight.
Destination contentTheKeyword · Product design & development
From an idea to software people can use. TheKeyword brings search demand, competition and trends into one place.
Product design · Software engineering · Launch website

The complete launch
We connect your message, films and website or product. One brief keeps every part working towards the same goal.
Agree who you want to reach, what they need and what you want them to do.
Shape the brand identity. Create the films and photos. Build the website or product that puts them to work.
Set up tracking. Review the first 30 days and choose the next improvement.

The studio
andginja is a creative and digital studio based in Lisbon, founded by filmmaker and Staff Software Engineer André Ginja.
We bring content, design and software together. The story people see and the action they take should feel like one experience.
From a single shoot to a complete launch, we agree the scope, responsibilities and next steps with you.
André GinjaFounder, andginja
A few things you might want to know.
Yes. Start with strategy, a shoot, a website, custom software or automation. We agree on the scope around your goal. You can also bring the parts together for a launch.
We review what you use before we scope the work. Then we explain what can stay and what needs to change.
The price depends on the scope. Your proposal sets out the work, cost and schedule before we start.
We choose a measure that fits your goal. That could be qualified enquiries, bookings, product use or time saved. We agree on the baseline and tracking before launch.
You work with andginja, with a clear point of contact. We agree who leads each part of the project and bring in specialists where the scope calls for them.
Tell us what you’re building and what needs to change. We’ll reply with the next step.